Commercials Are Booming in Atlanta — And We’re Right in the Middle of It
From Tammie Bennett, Commercial Agent at Forward The Agency
The commercial industry has absolutely exploded over the past five years — and Forward The Agency is right in the middle of it. From major brands like Coca-Cola, Chick-fil-A, and Adidas to cruise lines like Princess and Silversea, to everyday staples like Home Depot, Domino’s Pizza, Capital One, Publix, and Disney — our talent is getting booked and seen everywhere.
As the head of the Commercial Department here at Forward, I can honestly say: there’s never been a more exciting time to be in this space.
What’s Behind the Boom?
There are a few big reasons commercials are booming in Atlanta and across the Southeast:
1. Georgia’s Film and TV Incentives
Georgia offers generous tax breaks to film and production companies, which has made it one of the busiest states in the country for filming — and that includes commercials. We’re now averaging 20–25 commercial projects every week. This is no longer just L.A.’s game. Georgia is in the spotlight.
2. The Digital Media Shift
We’re not just talking about TV anymore. Commercials now live on:
Streaming platforms
Social media (Instagram, TikTok, Facebook)
YouTube pre-roll
Brand websites
And more. The demand for fresh content is endless — which means there’s more opportunity for YOU to be part of it.
3. Atlanta’s Location & Infrastructure
Atlanta has become a production hub thanks to its central location, world-class studios, and amazing crews. Clients love shooting here, and that means more auditions and bookings for our talent.
4. Diverse Audiences = Diverse Talent
Brands today want to reflect the real world — and that’s something I love about commercial work. We’re booking talent of all shapes, sizes, ages, ethnicities, and backgrounds. There’s space for everyone at the table, and your uniqueness is your superpower.
What We Look For
When I’m casting commercial talent, here’s what stands out:
A great smile
A positive attitude and someone I want to work with
And above all else — personality
You have to be able to sell yourself on a self-tape. Since all auditions are remote now, your energy, expression, and likability have to come through the screen. You don’t have to be loud or over-the-top — just genuine and able to connect.
Commercials are fast-paced, fun, and a great way to get experience in front of the camera. For many, it’s a launchpad to bigger jobs in TV and film.
Forward Is Leading the Way
At Forward, we’ve spent years building a reputation for representing reliable, talented, and dynamic individuals — the kind of talent that makes clients return project after project. Whether you’re just stepping into the industry or you’re ready to level up, we’re always looking for standout personalities who can bring something special to the screen.
We’re proud to work with some of the biggest and most recognizable brands in the world, and the demand for great commercial talent shows no signs of slowing down.
